AI Insights · Timothy · January 2022
Top 5 Shopping Games in South Africa: Q4 2021 Performance
Explore the performance trends of the top 5 shopping games in South Africa during Q4 2021, including downloads, revenue, and active users.
The fourth quarter of 2021 saw interesting trends in the performance of the top 5 shopping games on a unified platform in South Africa. Here, we delve into the weekly downloads, revenue, and active users for these popular games.
Vlad & Niki Supermarket game
Vlad & Niki Supermarket game from Hippo Kids Games experienced fluctuating weekly revenue, peaking at $31 in mid-October. Downloads showed a significant upward trend towards the end of the quarter, rising from around 2K in early October to over 5.5K in the last week of December. Similarly, active users increased from 4.5K at the start of the quarter to over 10K by the end of December.
Supermarket Game
Supermarket Game by FM by Bubadu saw a steady increase in weekly downloads, reaching 3.7K by the end of December. Active users followed a similar trend, growing from approximately 3K in late September to over 5K in the final week of the year. Revenue for this game was minimal throughout the quarter.
Supermarket: Shopping Games
Supermarket: Shopping Games, also from Hippo Kids Games, had modest revenue, with weekly figures peaking at $6. Downloads remained strong, with a notable increase from around 1.9K in late September to 2.7K by the end of December. Active users showed consistent growth, starting at 6.5K and reaching nearly 8.6K by the last week of the quarter.
Pepi Super Stores: Fun & Games
Pepi Super Stores: Fun & Games from Pepi Play saw varied weekly revenue, peaking at $85 in late September. Downloads fluctuated throughout the quarter, with a notable rise in the last two weeks of December, reaching approximately 2.6K. Active users also saw an upward trend, increasing from around 3.3K in late September to over 4.6K by the end of December.
Daily Shopping Stories
Daily Shopping Stories by SUBARA had moderate weekly revenue, peaking at $56 in early October. Downloads showed a significant spike in early November, reaching 1.5K, and remained relatively stable thereafter. Active users increased from approximately 1.5K in late September to 2.7K by the end of December.
These insights illustrate the dynamic nature of the shopping games category in South Africa during Q4 2021. For more detailed analytics and insights, visit Sensor Tower.
